November 2006

AIT Innovation Prize for B Free Lounge

OrgatecSteelcase’s popular B Free Lounge range was awarded the coveted AIT Innovation Prize for its high architectural design quality this month at the Orgatec 2006 Exhibition in Germany; the world's largest trade fair for office and office facilities.

The B Free range was selected as the winner from many products and conceptual solutions of office and facility furniture; lighting, flooring and accessories for its convincing design and technological skill. A member of the distinguished jury of the AIT Innovation Prize said: “This furniture is a perfect support for informal communication.”

Simon Wilkinson, partner at C10 design and co-designer of the B Free Lounge said: “We are delighted that the B Free Lounge has been acknowledged at one of the most respected trade fairs in the world.”

The B Free Lounge-system provides just the right space for people with ideas. Its modular family of seating and furniture elements is designed to realise the productivity of informal office spaces. Seating cubes, bar stools and benches provide a relaxed seating experience; beams and tables complete the package that effortlessly adapts to varying teamwork situations: planned brainstorming, interactive working and informal chat. The range encourages communication, cooperation and learning, stimulates creative thinking and productivity - all preconditions for business success. The range is also environmentally responsible throughout its entire lifecycle, from conception right through to the end of its life.

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