Steelcase’s Annual 2007 Dealer Event – the Wildest Event of the Year!

The 2007 Annual dealer event was held at the Marriott Hollins Hall Hotel & Country Club and attended by nearly 100 delegates with every single dealer represented.

Mark Spragg, Managing Director of Steelcase said: “Our annual dealer event was a great opportunity for all our dealers to come together for a day of discovery and fun in the breathtaking Yorkshire countryside.

“The event showcased our latest product additions as well as giving our dealership network a chance to take part in a number of amusing activities that helped showcase the benefits of team work.”

The event began an introduction and lunch and continued with a series of workshops, introducing the latest additions to Steelcase’s product portfolio such as Kalidro and Partito, Moby2, Universal Storage New Generation, as well as FrameOne Bench and Crank.

The latest addition to the seating portfolio, 32 Seconds, was presented as well as a sneak preview of the Amia chair, recently launched at NeoCon. There was also knowledge seminar on sustainability, hosted by Colin Crooks, CEO of Green-Works.  

William Kelly, Managing Director of Portsdown said: “This year’s event was the best so far and the products that were previewed are really exciting and innovative.

“With such a large number of dealers in attendance there was genuine excitement and engagement with Steelcase’s latest product additions with our business already having received an order for 250 Kalidro workstations.”