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Gensler and Steelcase exchange B Free ideas
The recently launched B Free Lounge range from Steelcase was designed to enable people to relax and to be productive in non-traditional office spaces like corridors, cafés, welcome areas and photo-copy corners. It is one of the best examples of the intersecting roles that design, architecture and ergonomics play in workspace planning. Gary Wheeler, Director of Workplace Europe, Gensler said: "Cross-pollination of ideas from different design and architectural fields is what keeps our industries so vibrant. Steelcase has a really knowledge based approach and it was interesting to get a window into their concept development." At the event Steelcase presented B Free lounge office installations which reflected how the design team, a collaboration between Steelcase and Holland based C10 design, had originally conceived of the range being used. The attending architects and designers were then challenged to come up with different and creative settings for the pieces of the B Free Lounge range. Karin Grandhay, Marketing Director, Steelcase UK, said: "We really value architectural input to our product design and space planning processes. When we design a new piece of furniture we think about who is using it, how it is being used and how it will interact with its interior and built environments. It's a holistic approach which draws on architectural, design and ergonomic perspectives." The Gensler architect who came up with the most innovative architecture imagined for B Free - shown right - will be enjoying a meal for two at The Oxo Tower, in London, courtesy of Steelcase. return to the October Newsbrief » view our newsletter archive »
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Last month, international architects Gensler opened the doors of their London office for an evening of drinks and contemplation about Steelcase's B Free Lounge range and the concept behind it.