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Rural Business Communications
Media House has been at the forefront of the rural political and business agenda for many years.
While most of our activity in the rural sector has focused in Scotland in recent years, Media House now genuinely offers the only specialist, nationwide public relations support for the rural business sector and we are active in areas such as public affairs, planning and development projects, such as mineral extraction, wind energy and house building; and general business management in the rural environment as well as countryside sports.
Our rural expertise has developed over many years and we have recently acquired the specialist rural communications consultancy, Countryside Communications, through the recruitment of its founder, Richard Bailey, former Government communications adviser, District Councillor and media manager at the Country Land and Business Association.
Our firm was appointed to advise the Countryside Alliance on the Foster Bill to ban hunting and subsequently advised the Scottish Countryside Alliance on the Watson Bill to ban hunting in Scotland.
Since the establishment of the Scottish Parliament, the land reform agenda and reform of agricultural legislation has been high on the political agenda in Scotland. Media House has been heavily involved in this area, primarily providing a strategic communications, public relations and public affairs service to the Scottish Estates Business Group, which represents progressive rural estates in Scotland and includes Buccleuch, Roxburghe, Seafield, Atholl and Dunecht Estates in its membership. We also advised the former Scottish Landowners' Federation.
Media House has also advised many individual and prominent estate businesses on a range of issues such as major planning applications, community buy-outs, wildlife protection, conservation and estate sales, and are long-standing public relations advisers to CKD Galbraith, Scotland's leading independent chartered surveyors specialising in rural estate sales and management services and sporting lets.
Marketing Communications
Media House (MH) is aware that clients often need expert advice and assistance with projects involving both PR and marketing skills.
Our clients benefit from having these needs met by the one group of experts. MH is in a position to offer clients services such as direct marketing, market research, sales promotion, and analysis and advice on sales techniques. We work closely with in-house and appointed marketing teams.
Media Training
We offer a challenging range of media training courses, created by in-house experts with prominent media backgrounds.
When dealing with today's competitive global media 'forewarned is forearmed'. Preparation is vital if you are to get your messages across clearly and consistently.
MH works exclusively with experienced journalists and broadcasters to provide insightful training programmes tailored specifically to the needs of your organisation.
Communications Audits
Using an array of new tools and resources MH can help evaluate and develop your communications strategy and function.
Our experienced consultants employ a range of techniques including surveys, document reviews, focus groups, interviews and media analysis to assess not only what is coming out of your organisation, but how you operate internally.
By tapping into your organisation's existing resources we can help turn a largely reactive communications programme into a planned and sustained campaign which ensures accountability and profitability.
Research
At MH we like to ensure that our clients are armed with the knowledge they need to work effectively.
Whether it is a nationwide opinion poll, an online employee survey or a comprehensive industry analysis we have the resources and contacts to provide clear, concise and useful information to underpin your day-to-day decisions and communications activities.
Copywriting
MH excels at creative copywriting for all occasions and media.
As former Editors, journalists, parliamentarians, academics and industry experts, we have extensive experience writing across a broad range of subjects; be it politics, science, sport or manufacturing.
What ever your industry or occupation we can help you make a lasting impression with distinctive speeches, advertisements, corporate collaterals, invitations, radio advertisements, articles, press releases, features and reports.
Litigation Support
There is no company better placed to help you navigate through the media minefield that can surround public legal proceedings.
As crisis management specialists we have dealt with a number of high profile, and more discreet, litigation cases, advising our clients and their legal teams on how the details of their case will play out with key stakeholders and the media.
During such times, a cool head and experience are crucial - not just to avoid the predictable pitfalls but also to identify the potential opportunities.
